It's Just Dinner

By Sharla J. Frost
4/7/2008

Marketing has become the second pillar of the practice of law. To succeed, lawyers have to develop business for the firm. No matter how adept you are at marketing, however, the time will come when the required activity includes dinner. Nothing causes more angst amongst women lawyers than the idea of taking a male client out to dinner alone. Why are women so concerned about the basic business dinner? They are typically concerned because in American culture dinner means dating.

How does the successful marketer disconnect those two concepts?

Simply, you should take charge of the situation. Demonstrate that the dinner is a business.

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